Brand Series - Uber Luxury

We now look at the final in the series, the �ber luxury marques. This sort of car sells to people who may view the purchase of a Rolls Royce in the same way as most of us would buying a sandwich for lunch. In other words, for those whom spending money isn't an issue they need to fret about. They may also own several cars.

Most luxury brands are doing very well but it isn't as easy making a

Brand Series - Premium

Premium models are on a profitable road


Just above the mainstream starts the premium car. It has a brand that people respect and extra quality that makes the owner feel that little bit special, or dare I say, superior. The gap between those two layers of vehicle has narrowed recently. Mainstream these days is generally good quality and premium cars have moved into segments that they eschewed

Brand Series - Mainstream

One of the casualties


Mainstream cars are the biggest selling due to their affordability and acceptably good quality. For this reason there are more brands participating in this area. It should be reasonably profitable, but not as much as you would imagine. Chasing volume over profit - especially in Europe - has eroded margins. The gap between mainstream and premium has got closer too. On top

Brand Series - Low Cost

Many cars in the world are bought in affluent lands. The buyers can afford the purchase price and the costly depreciation that follows. However, in many poorer nations a new car isn't even a dream. So car manufacturers have turned to building cars at a budget price. That is enough to get some into a new car. I will look at brands and regions, then rate them. The rating is a mix of things, so